Friday, January 20, 2006

The World According to Google

On TV tonight and looks interesting.
In the 18 months since its stock market flotation, Google has been transformed from a company that prided itself on being simple and effective, into a multi-headed high tech beast which wants to get involved in everything..."While the outside world sees a success, those of us inside know the many different challenges and possible failure points and risks," observes Ms Mayer [vice president of search products at the company's Silicon Valley headquarters].

...Google's canny founders are also all too aware that Silicon Valley has seen many high tech companies, from Netscape to Pets.com, which in their heyday appeared to be unbeatable, but are now all but forgotten.

The World according to Google. BBC Two at 1900 UK time on Friday 20 January.

BBC

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