The Hurler On The Ditch

Play with their minds. If you're doing all this positive, good stuff, then it's okay to have some fun with your competition--that is, to intentionally play with their minds. Here are some examples to inspire you:

* During the Korean War, the U. S. Army Office of Strategic Services left a supply of condoms for the Communist Chinese to find. The condoms were specially manufactured in an extra-large size. The label on the boxes, however, said, “Made in the USA Size Medium.”

* Hannibal once had his soldiers tie bundles of brush to the horns of cattle. At night, his soldiers lit the brushwood on fire, and Hannibal's Roman enemies thought that thousands of soldiers were marching towards them.

* A pizza company that was entering the Denver market for the first time ran a promotion offering two pizzas for the price of one if customers brought in the torn-out yellow pages ad of its competition.

* A national hardware store chain opened up right next to a longtime community hardware store. After a period of depression and panic, the store owner came up with a very clever ploy. He put up a sign on the front of his store that said, “Main Entrance.”